Скачать или смотреть What Is Localization? (And How It’s Different from Translation)

Have you ever used an app or website that just felt... off?

Maybe the words were translated, but something didn’t click.

That’s where localization comes in.

In this video, we explain what localization really means beyond translation.

From adapting visuals, idioms, and interfaces to respecting local laws and cultures, you’ll learn why true localization is essential for building global trust and connection.

📌 Timestamps
00:00 – When translation alone fails
01:20 – What localization really means
02:45 – Real-world examples of localization mistakes
04:30 – How localization testing works
06:10 – Why companies use tools like Bureau Works
07:20 – Localization is a strategy, not a feature

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