Скачать или смотреть The Future of Live Event Marketing

The digital world has yet to beat the in-person engagement made possible at live events. Real human contact is still important to marketing leaders, and many find it essential to mix live events into their marketing strategy. The pressure to increase attendance and leads from events has never been higher. At the same time, it seems harder than ever to capture event leads, see them convert into sales opportunities, and ultimately, prove event ROI. Successfully planning and executing live marketing events is not easy to accomplish in a competitive events landscape, but can provide unique value if done correctly.

Join Argyle, in partnership with Cvent, for our 2019 CMO Virtual Event: The Future of Live Event Marketing, to learn what successful event marketers do to increase lead volume and quality from their live events programs. In this webinar, we discuss:

Trends in live event marketing and how to create exceptional in-person experiences
Effectively increase event attendance in a competitive landscape
How to get more qualified and actionable insights from event attendees
How to ensure first-rate targeted sales and marketing follow-up to prove the impact of events