Скачать или смотреть Game On: How Copper Banking Levels Up Financial Literacy

When dealing with younger customers, some banks employ predatory practices and capitalize on their lack of financial knowledge. Copper Banking does the opposite. Copper Banking's CEO and Co-Founder, Eddie Behringer, takes the mic this week to explain how his app flips the industry standard on its head by building financial literacy for young people from the first step. He details how Copper Banking takes notes from gaming apps, combining traditional banking tools with gamification to keep users engaged and empowered about their finances. It's an impressive model and one that pays off. At only three years into market, Copper Banking has reached 3 million users and maintains a 60% organic acquisition rate. Tune in to learn more about how Copper Banking leverages its millions of data points to approach acquisition, personalization, and engagement differently.

#gamification #fintech #financialliteracy

Eddie Behringer -   / eddie-behringer-2b396b48  
Copper Banking - https://www.getcopper.com/


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** Chapters **
00:00 - Intro
00:40 - Building financial success for the next generation
02:40 - Getting users engaged
07:50 - Gamification in fintech
18:15 - Approaching acquisition and personalization
20:35 - Leveraging their millions of data points
22:00 - What empowers Eddie?


** What We Do **
Educating marketers on the latest trends in mobile marketing, helping companies navigate the complex landscape. Top 50 ranked destination providing analysis, custom research, and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups.

Peggy Anne Salz is a Senior Forbes contributor and contributes to a variety of leading media outlets — including Harvard Business Review — where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation.

Named one of the Top 100 Influencer at Mobile World Congress. Podcast host on The Groove, Mobile Presence, Liftoff Mobile Heroes Uncensored, The Hive, Clevertap Engage, spotlighting the global mobile trends, tools, and tips that allow marketers to drive customer connection, dramatically grow retention, and generate new revenue streams on mobile using individualized campaigns and communications needed to harness & drive lasting loyalty.

Author of hundreds of articles, dozens of white papers, and authored nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.

Author of Apponomics: The Insider’s Guide To A Billion Dollar App Business with InMobi, which provides actionable insights into how companies can market and monetize their apps. It builds on the success of my first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business, a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. Also edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets