1 - CM360 Tutorial - Introduction to CM360 and Uses (DoubleClick Campaign Manager)

This is the first video of CM360 course. In this course we will train you on CM360 to be able to work on it independently with live demo videos on actual platform. In this video we will introduce you to CM360 to make you understand why advertiser use CM360. CM360 was called DCM (Doubleclick campaign manager) before and even before that it was called DFA (Doubleclick for Advertisers).

Time stamps:
0:00 Introduction
0:40 Agenda
0:55 Introduction to CM360
3:43 Uses of CM360
5:15 Centrally Controlled Trafficking
10:14 Consolidated Tracking and Reporting
12:01 Control on Ad Fraud
14:57 Data driven attribution
17:28 Media Planning
18:11 CM360 integration with other products

CM360 playlist:    • CM360 Complete Tutorial  

Dv360 playlist:    • DV360 - Step by Step Tutorial  

Introduction to programmatic:    • What is Programmatic Advertising? In ...  

What is Viewability:    • Видео  

Quiz: https://forms.gle/2m7gMe4D8WLbBfBz8

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