Building an e-commerce brand - Day 852

Documenting my journey building exchange-life.com | instagram.com/exchangelifecommunity

These agencies, freelancers, and softwares are doing great work in helping me grow my brand.

💰 Shopify - The e-commerce platform my brand is built on: https://shopify.pxf.io/jrMxeP
📈 99ads - They helped me build my internal creative system with a course and calls: https://get.99ads.com/tristan
📊 DDU Media - They coach me on Meta media buying and are managing my Google ads: https://www.d-doubleumedia.com/
🤓 Marin - He is the other guy that coaches me on Meta media buying: https://x.com/IstvanicMarin
📧 Alia - If you’re not using a full-screen pop-up yet, you’re missing out, ours averages a 19% sign-up rate: https://apps.shopify.com/alia?st_sour...
🐋 Triplewhale - I use it to track profits and get more insights into ad performance: https://partners.triplewhale.com/sijd...
☃️ Social Snowball - The app I use to track our influencer program: https://apps.shopify.com/social-snowb...
📸 Baylun Marketing - She created all the photos and other on-site content: https://baylunmarketing.com/
🎨 Motion - Creative reporting that helps us create better ads: https://motionapp.com/book-a-demo-pai...

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My Instagram:   / tristanseverijns  
My Twitter:   / severijnss  

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When I was 16, I went on an exchange to the United States, where I started my brand, Exchange Life. The brand began over four years ago in 2019, but it was still basically doing 0 revenue when I started documenting my journey in August 2022. So, you can go back and learn from my journey on how to start and grow an e-commerce brand from 0.

In my first videos, I mainly talk about SMMA because, at this point, I still wasn't able to make my brand work, so I ran an organic social media agency (creating TikToks & Reels) to make money until I made the switch on August 26, 2023, when I went all-in on the brand and dropped all my agency clients.

I hope these videos plant seeds that will change something in your life, just as the people I respect most did for me.

Want to know more about who I am? Watch this video:    • How I'm building the #1 niche e-comme...  

Main channel goals:
• To make a meaningful impact on your journey.
• To build a community & events of like-minded people.
• To invest in the community’s cool ideas.

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0:00 Part 1: Introduction About My Brand Exchange Life
1:24 BFCM Revenue Update Mistakes
1:55 Big Revenue Drop After Christmas Cut-Off
2:25 How We Increased Profitability After The Holiday Dip
3:25 How We're Making Our Offer Way More Understandable
5:00 How We're Going Viral On Our Brands Social Media
5:25 Hiring For Our Influencer Program
6:21 Not Sure If I Should Onboard With A CRO Agency Or Not
7:02 Sending First New Products Out For Content
7:38 Part 2: Introduction About My Life Outside Of My Brand
8:29 How I Feel When I Wasn't Productive
9:27 What I'm Doing To Combat Too Much Phone Screen Time
11:26 Why I Think Sleep Is So Important
12:15 Considering If I Should Still Go To Parties Or Not
13:19 Why You HAVE To Do Whatever It Takes
18:19 How To Find People You Can Learn From
21:21 Consequences Of Not Sleeping Well
21:57 What The Streets & Environment Of Mexico City Looks Like
22:45 Mexico City Airbnb Tour
23:40 The Craziest Meal Of My 20s
24:20 Golden Hour Vibes
24:47 Super Cool Gym Edit
24:49 Why Sports Are Harder In Mexico City
25:59 The Actual Crazier Meal Of My 20s
26:28 How To Become Successful
27:20 Behind The Scenes Of My YouTube Videos
28:11 What My Next Level With YouTube And Business Looks Like
32:37 What Mexico City Looks Like
33:16 Nobody Grinding On Friday Night
33:47 About My Problems To Solve List And Why You Should Make One
35:50 How I Always Indulge In The Local Cultures
36:31 Thoughts On Going Out Partying
38:46 Will I Come Back To Mexico City Or Not?
39:18 How I Get Coached On My Meta Media Buying
41:27 Why Mexico Is Wholesome And Not Sketchy (In The Right Areas)
43:05 POV: Almost Getting Scammed
43:41 Why I Need To Spend More Time Alone
47:29 Tacos And UFC (Best Day Of The Month)
47:40 Mexico City Mall Review
48:04 The Scale Of Mexico City
49:15 My Thoughts On The Safety In Mexico
50:02 Leaving Mexico City
50:49 Why I Don't Fly Business Class Everywhere
52:08 Why I Make These YouTube Videos