Скачать или смотреть Analyze Attribution & ROI Impact with Insights in Marketo Engage | Adobe for Business

Analyze powerful attribution and ROI insights through interactive, flexible analytics and dashboards in Marketo Engage. Learn how to understand and share campaign and channel success by:

• Speeding up attribution and reporting with one-click filters that require no advanced setup
• Comparing what's driving key conversion events including new leads and won opportunities
• Toggling between First-Touch and Multi-Touch attribution models to understand impact across the buying journey
• Associating channel and program spending with revenue for accurate ROI calculations
• Exporting data in multiple formats for stakeholder presentations

Chapters:
0:00-0:13 Introduction to Attribution and ROI Dashboards
0:14-0:25 Flexible filters and interactive analytics
0:26-0:36 Analyzing conversion events and opportunities
0:37-1:01 First-Touch vs. Multi-Touch attribution models; Integrating program costs with CRM data
1:02-1:25 Exporting and presenting marketing impact

Learn more about how Adobe Marketo Engage can meet your ROI analytics needs: https://business.adobe.com/products/m...

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