Points of Parity and Points of Difference

Points of parity is the similarity between you and your competition.

Points of difference is what sets you apart from everyone.

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Source:

Strategic Brand Management.

By,

Kevin Lane Keller.


My Gear Past,Present, and Future: [Affiliate Links: If you purchase the items below by clicking on the links shown here, I will get a small commission from it.]

First Recording Device (Headphones): https://amzn.to/3o0IjRj

Second Recording Device (Lavalier Microphone): https://amzn.to/31o4LtU

Current Recording Device: https://amzn.to/31m59Jh

Microphone Filter: https://amzn.to/37kTHRS


What I Plan To Use In The Future -

Drawing Tablet: https://amzn.to/3nVpGht

Backup Drive: https://amzn.to/3jdobYe