Скачать или смотреть Capital Campaign Magic For Nonprofits

The power of data-driven strategies, efficient donor management, and relationship cultivation for successful nonprofit capital campaigns. Gain practical advice for navigating fundraising challenges and maximizing impact in your nonprofit organization.

Guest expert Kirsten Wantland joins cohosts Julia Patrick and Meredith Terrian to discuss the intricacies of fundraising strategy, data management, and the importance of cultivating relationships for successful capital campaigns. Kirsten, a seasoned professional with years of experience at Bloomerang, offers her insights into the world of nonprofit fundraising and the tools and methodologies used.

Kirsten recounts her journey into fundraising, highlighting her initial fascination with community connections and her discovery of tools like Bloomerang and wealth prospecting, which revolutionized her approach to the field. As she explains, her role involves assisting clients in optimizing their fundraising efforts through efficiency audits and strategic advising.

A key aspect of Kirsten's expertise lies in the understanding and utilization of data. She details the importance of clean data and its role in informing fundraising strategies, particularly in the context of capital campaigns. By analyzing donor engagement, wealth indicators, and past contributions, organizations can prioritize their outreach efforts effectively.

Throughout the conversation, Kirsten emphasizes the need for fundraisers to move beyond reactionary tactics and adopt a proactive approach to donor cultivation. She stresses the importance of identifying potential donors within existing databases and nurturing those relationships to unlock future fundraising opportunities.

00:00:00 Introduction
03:12:00 Kirsten's background in nonprofit management
04:59:00 Discussing the importance data management and efficiency audits
07:36:00 Return on Investment (ROI) and its role in fundraising and capital campaigns
09:08:00 Structuring funds and appeals in a capital campaign
10:51:00 Using A/B testing to improve fundraising strategies
11:59:00 Modifying campaigns and learning from less successful fundraising efforts
14:28:00 The importance of using data to inform fundraising decisions
15:58:00 Explaining wealth prospecting tools and their value in fundraising
17:31:00 Prioritizing prospects using wealth prospecting tools and engagement data
20:07:00 How to engage with and prioritize donors for capital campaigns
23:13:00 Looking ahead to future donors and cultivating potential relationships
25:19:00 Meredith’s perspective on cultivating future donors in nonprofit fundraising
26:25:00 Feasibility studies and the importance of engaging stakeholders for capital campaigns



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