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Is Applovin As Good As Everyone Says?

In this video, I unpack whether Applovin/Axon is truly good or bad for performance marketing, focusing on app placement ads, attribution, and how ROAS can be misleading when platforms overcredit last‑click, warm traffic.

I share back‑tested evidence showing Axon often sustains and overattributes remarketing rather than driving new customers, stealing credit from Meta and Google, and hurting topline metrics when budget scales into it.

I demonstrate a simple mix‑modeling approach: reduce Axon spend, increase Meta or Google, and measure global new‑customer efficiency (MER/ROAS) to validate if Axon adds incremental lift or just captures repeat buyers.

I cover platform nuances like Google Performance Max and Meta’s Andromeda update, explain edge‑based tagging and copy imports, and provide a practical testing framework to optimize paid traffic, attribution, and overall scaling strategy.

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Who I am, and why you should listen me?

I’m Caden from CProGrowth - an ad strategist and founder of the Digital Scale Skool community. I help digital entrepreneurs and performance marketers scale their paid traffic without burning cash. No fluff, just frameworks that work.

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