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SMART, housed in the spacious campus of the Pune Branch of MKSSS, is a well-equipped college with the latest technological tools and systems.
With the advent of globalisation and digitisation of media technology, the entertainment & communication industry has reached new heights of professional and technical excellence. SMART dreams of creating skilled media industry professionals at par with international standards in Media Studies on the creative and managerial fronts. The guidance of technically skilful and aesthetically sound professionals makes it possible to turn it into reality.

The B.Voc. programme is focused on universities and colleges providing undergraduate studies which would also incorporate specific job roles and their National Occupational Standards (NOSs) along with broad based general education. This would enable the graduates completing B.Voc. to make a meaningful participation in accelerating India’s economy by gaining appropriate employment, becoming entrepreneurs and creating appropriate knowledge. The B. Voc. Programme is a judicious mix of skills relating to a profession and appropriate content of General Education. It ensures that the students have adequate knowledge and skills, so that they are work ready at each exit point of the programme. The programme provides flexibility to the students by means of pre- defined entry and multiple exit points. A student will be awarded a Diploma after first year, Advanced Diploma after the second year and the B.Voc. degree after the third year of successful completion. Bachelor of Vocation – Audio Visual communication (media and entertainment) is perfectly in tune with the national mission. With the advent of digital technology the availability of media is anywhere and everywhere. The media industry like news, entertainment, advertising, public relations and event management is booming like never before all over the world. The Media industry is one of the most blooming sectors today. It requires influx of young creative innovative brains, with over-whelming energy, equipped with media skills every year.

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