Скачать или смотреть How to Build a Personal Brand that Attracts Clients as a Realtor | Ep. 390 - Massive Agent Podcast

In this episode, Dustin exposes the real reason most agents are invisible online, even the agents posting daily. It’s not about logos, fonts or colors. It’s about what people think and feel when they see your name… before they ever call you.



Dustin breaks down exactly what your brand actually is (spoiler: you already have a brand!), how to create it intentionally, and how to turn your brand into a client-attracting machine that works 24/7... even when you’re sleeping.



You’ll learn:

➡ How to become referable even by people who’ve never worked with you
➡ Why agents with no logo can still dominate (and how you can too)
➡ How to stop interviewing for the job against other agents
➡ The 1-3 daily content habits that actually grow your brand
➡ How a local AZ agent gets 35+ leads per day with one simple format
➡ Why showing my gopher problem on Instagram made me more memorable
➡ How to pick your niche, and stop "chasing cats"
➡ What to do when you’re too “in the weeds” to build your brand (hint: $20/hr tasks are killing you)


If you want clients to come to you—not the other way around—this is the episode you’ve been waiting for.

📕 Chapters
0:00 - Intro
2:30 - You already have a brand
3:40 - Why your personal brand builds trust before you speak
5:15 - Getting chosen without interviews
7:20 - Getting out of the weeds
8:40 - Where to build your personal brand
10:05 - Instagram vs YouTube vs Podcast
11:20 - How to pick your primary platform
13:15 - How your vibe, values, and personality build your brand
14:25 - The gopher story
16:10 - How Jessie V gets 35+ leads/day from social
17:40 - Why to pick ONE niche only
19:10 - How to become memorable through personality content
20:00 - First steps to take today
21:30 - The content series formula that makes people remember you
24:15 - Auditing your online presence
25:10 - One post, one story a day = massive brand momentum
26:20 - Why market data can build your brand fast


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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with an network of 770+ agent partners across 36 states.

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