Скачать или смотреть Aman Gupta’s Secret to Building Boat !

Every founder thinks a great product is enough, but the truth is different. boAt became one of India’s fastest-growing brands not just because of design or quality, but because it mastered two things distribution and marketing.

By partnering with platforms like Amazon, boAt gained trust and reach across millions of households. At the same time, its performance marketing campaigns made the brand aspirational and visible. This powerful combination built both credibility and love, helping the company scale far faster than product alone ever could.

The takeaway? Scale is never a one-trick play. It’s not enough to build; you must also distribute and market in a way that multiplies your reach