Magnify: Navigating the Future of E-Commerce with Serkan Koç

Welcome to the latest episode of Switas' video series "Magnify"! In this series, we explore growth strategies across various business areas. In this episode, we are joined by Serkan Koç, an e-commerce expert with extensive experience in the industry.

Today, we dive into the future of e-commerce, discussing the challenges and opportunities that brands face as they navigate the evolving landscape. We'll cover topics such as the transition from traditional platforms to custom infrastructures, the impact of marketplace profitability and shipping costs, and the strategies brands should consider when expanding internationally.

Discover how emerging technologies and consumer trends will shape the future of e-commerce. Learn valuable insights that can help you optimize your business strategies for success in the digital marketplace.

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See you in the next episode!