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Revenue Management for hotels
Most hotel owners price from a place of panic. Occupancy is soft — drop the rate. Occupancy spikes — raise too late. Up, down, up, down. That's not strategy. That's anxiety.

In this video, I break down the simple 3-number system I use to make calm, consistent pricing decisions. No fancy software. No copying competitors. Just three numbers and three decisions: raise, hold, or restrict.

This is System #4 in my hotel systems series.

0:00 Pricing From Fear vs Strategy
0:50 Why Pricing Is System #4
1:30 Raise, Hold, or Restrict
2:15 The 3 Numbers That Drive Pricing
3:00 When to Raise Rates
4:30 When to Hold Rates
5:45 When to Restrict Inventory
7:15 Why Boring Pricing Is Profitable
8:00 Final Pricing Framework Summary