Скачать или смотреть How To Retain Existing Insurance Customers | Boost Retention

Does your agency want to know how to retain existing insurance customers? Retention and renewable revenue are why many of us love insurance, however, many insurance agencies lack a true strategy for how to retain existing insurance customers. For too many insurance agencies they rely just on price to drive retention. Price is a game your team will not always win - retaining value is the best strategy.

Retaining customers is key and can be done if rooted in the right values and systems. To do so, agencies must have a clear value proposition that sets them apart from competitors. It is also important to identify who the target audience is, as not everyone will be interested in what an agency offers. Building trust and being proactive with renewal reviews are key strategies for retaining customers. Role-play sessions can help unlock potential and make clients feel comfortable, which can lead to increased retention.


00:00:00 Retaining Customers
00:00:15 Value Proposition
00:01:17 Target Audience
00:02:04 Trust & Proactivity
00:03:02 Role Play Sessions

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