Qualcomm Booth Tour talks Automotive at

Mark Granger, representing Qualcomm at CES 2024, introduces the Snapdragon digital chassis concept vehicle, a groundbreaking platform designed for in-vehicle infotainment.

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Granger suggests selling the vehicle on the market or as a development kit for interested companies. Despite its drivability, the main focus is on in-cabin experiences, showcasing a beautiful UI developed with Unreal Engine.

The vehicle demonstrates generative AI capabilities, such as using AI trained on user manuals to answer questions like changing a tire. Granger emphasizes the convenience of AI understanding user queries and providing relevant information. He also showcases a digital twin feature with smooth graphics, illustrating various views and personas, including a fleet driver and a vacationer mode.

Snapdragon platforms deliver leading edge AI, high-performance, low-power computing, and unrivaled connectivity across smartphones, PCs, software-defined vehicles with the Snapdragon Digital Chassis, and more.

The car boasts 23 speakers for zonal audio, allowing personalized audio experiences in different areas of the vehicle. Granger mentions the collaboration with JP Morgan and Salesforce for wallet solutions and connected services, emphasizing the upgradeability of hardware performance over time. The Qualcomm Automotive module is highlighted, showcasing its seamless integration with cloud-based testing and real-time performance.

Moving on, Granger discusses Qualcomm's advancements in Advanced Driver Assistance Systems (ADAS), including partnerships with OEMs and tier-one systems. The presentation touches on the Snapdragon Automotive module's compatibility with future generations and its role in speeding up time-to-market for customers. The Flex solution, a single unit handling both infotainment and ADAS, is showcased as a key to scalability for various vehicle types.

Granger addresses Qualcomm's journey in automotive technology, starting with telematics over 20 years ago and evolving into virtualized cockpits in 2014. He emphasizes the company's commitment to safety and security in ADAS, utilizing the latest Snapdragon processors. The discussion shifts to level 2 and level 3 autonomy as the current focus, with the capability to support higher levels when the market demands it.

The booth tour concludes with a demonstration of Qualcomm's Flex solution, highlighting its ability to efficiently run multiple tasks concurrently. Granger also mentions the potential use of Snapdragon technology in tracking fleets of scooters or two-wheelers. He expresses gratitude to the audience and encourages those interested in development to visit the new Qualcomm Automotive website.

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