Brand + Performance: Powering Holiday Sales

Long-term strategy or short-term gain… why not both?

Whether you know it or not, getting the balance right between performance marketing and brand building will be critical this holiday season. And we’re going to show you how.

All of this is backed by insights from the Solving The Great Digital Dilemma report, based on a best-in-class dataset produced by Similarweb and WPP BAV.

0:00 Introduction to speakers and companies
6:28 The value of a brand
7:56 What makes a brand influential
10:29 Combining web performance data with brand metrics
17:28 Creativity as a driver of digital success
25:02 TK Maxx Christmas campaign case study
27:55 How this plays across different categories
28:20 Mass merchandisers
32:54 Health and beauty
34:55 Fashion brands
35:47 How to turn data this into holiday sales
43:00 Key takeaways
48:27 Q&A
54:50 Thank you

#HolidaySales #BrandMarketing #PerformanceMarketing #DigitalStrategy #RetailTrends #SimilarwebInsights #CreativeMarketing

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