Скачать или смотреть How To Keep Multiple Restaurant Locations Operating Successfully

Robbie Schloss, founder of Castle Hospitality Group, joins Shawn Walchef on Digital Hospitality to share how he built Shore Club Chicago and scaled JoJo’s ShakeBAR.

Robbie explains how nostalgia, immersive experiences, and over-the-top shakes turned JoJo’s into a social media sensation. He also breaks down why tech partners like Toast and F3 are critical for growth.

In this conversation, Robbie dives deep into the power of building community through memorable restaurant experiences, creative marketing, and consistent content creation like “Robbie’s Recs.” From winter wonderlands and Polaroid moments to tech stacks and scaling across multiple states, this episode is a playbook for restaurant operators who want to go bigger while staying true to their brand.

CHAPTERS:
00:00 - Robbie’s Recs and building a brand
01:19 - Meet Robbie Schloss and Castle Hospitality Group
03:14 - The JoJo’s vibe and nostalgic branding
05:12 - Immersive themed pop-ups and over-the-top shakes
06:36 - Why quality matters for Instagrammable food
07:37 - Working with F3 and the power of tech support
09:21 - How F3 supports multi-location operations
10:40 - Robby’s Recs: storytelling as marketing
12:33 - Tech stack, content, and advice for operators
15:22 - Stay curious, get involved, don’t be afraid to ask for help

Episode Links:

Robbie Schloss on Instagram: @Robbieschloss
JoJo’s ShakeBAR on Instagram: @jojosshakebar
Shore Club Chicago on Instagram: @shoreclubchi
Castle Hospitality Group: https://castlehgroup.com/

F3Tech Online: https://www.f3tech.com/
F3 Tech Instagram:   / f3inc  
F3 Tech Facebook:   / f3techinc  
Dan Diaz LinkedIn:   / daniel-d-diaz  
Dan Diaz Instagram:   / f3diaz