Designing Digital Experiences Across Cultures | Google Interaction Designer | Min-sang Choi

Min-sang Choi, Senior Interaction Designer at Google reveals the differences between designing apps for Google in Tokyo and San Francisco, addresses cultural differences when designing digital products, and reveals how our digital experience and expectations are connected to the way we live, at Awwwards Conference Tokyo.

"You can't challenge already established interaction patterns overnight"

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#webdesign #google #digital