A Lesson in the Failure of Marketing: Disney's Galactic Starcruiser

I'm going to wait until actual media previews to pass judgement on the state of the Galactic Starcruiser. However, it's difficult to ignore how poorly the marketing has been handled with this project, leading to a largely negative outcry and even significant cancellations for the first few months of booking. Today, I want to talk about this marketing debacle, but also roll it into the other failures of Disney marketing and PR, ranging from the insulting corporate speak to the messy executive outbursts.

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