Скачать или смотреть Evan Kirstel on Social Media for Enterprise B2B Tech

Key points from Evan Kirstel:

-- Enterprise Companies Misunderstand Social Media’s Nature

Many B2B tech brands treat social media as just another content distribution channel, recycling white papers and collateral, rather than embracing its social, human-first nature. This leads to missed opportunities for connection and engagement.

-- Being Human Outperforms Being Formal

Audiences respond far more to personal stories, faces, and opinions than to corporate messaging. Posts from individuals — especially executives and employees — outperform brand content by a wide margin.

-- AI Is Revolutionizing Content Creation

Generative AI tools have made it possible to create and distribute content at scale — from video clips to full podcasts — turning anyone into a personal media company and drastically lowering the barrier to entry.

-- The Future Lies in Agentic AI and Infotainment

Social media will continue to evolve with more interactive, entertaining formats, supported by intelligent AI agents that can proactively engage, network, and even generate leads on behalf of individuals and businesses.

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