Why is Finland obsessed with this hippo cryptid?

Have you ever heard of The Moomins before? Finland is obsessed, and the world might soon be too! But how did they get so beloved, why had I never heard of them, and is there a chance for them to make it worldwide?

An Amateur's Guide to Moomin by Henry Kathman:    • An Amateur's Guide to Moomin (Part 1)  
Official Moomin History: https://www.moomin.com/en/history/
The Moomin Museum: https://www.muumimuseo.fi/en/etusivu/
Moomin World Amusement Park: https://www.muumimaailma.fi

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