Скачать или смотреть ProductLed Masterclass Lesson 2 - What it Really Means to Become Product-Led

Here are three ways I can help you scale your product-led GTM:

1. Do It Yourself:
Start with The Product-Led Playbook. Learn our proven system, make impactful changes, and see results. Most begin here before joining our program or hiring an implementer.

Get your copy here: https://productled.com/playbook


2. Done With You
Join ProductLed Academy—perfect for early-stage companies aiming for their first $500k in self-serve revenue. Get hands-on training, weekly coaching, and support from a community of 115+ founders and GTM leaders.

Start your 7-day free trial: https://productled.com/academy


3. Done For You:
Partner with a ProductLed Implementer to scale your GTM to 8 figures and beyond. Growth guaranteed—or your money back.

Learn more here: https://productled.com

👋 Hi, I’m Wes Bush, the founder of ProductLed, where I help SaaS companies scale smarter with product-led growth.

Over the years, I’ve worked with 400+ companies and helped generate over $1B in self-serve revenue.

I believe product-led companies will become the norm in the SaaS space. It's not if it's when.

My mission is to make that transition as easy as possible for as many companies as possible.

My goal is to democratize product-led growth.

That's why we publish so many books at ProductLed.

📚 First, Product-Led Growth - so you know what PLG is and can understand if it's right for you
📚 Then, The Product-Led Playbook - so you can understand the best approach to roll out PLG
📚 Then, Product-Led Onboarding - to master one of the most critical components of building a product-led business

You can find all of our books for free.

I believe information should be free. Only charge for implementation.

How I got here:
• After university, I started in demand generation at hypergrowth VC-backed startups, excelling at lead generation for Sales teams.
• In 2016, I launched a free product at Vidyard that has since reached millions of users.
• Over the next three years, I consulted with hypergrowth and Fortune 500 software companies on free-product growth strategies.
• My 2019 book Product-Led Growth: How to Build a Product that Sells Itself became a bestseller, selling 100,000+ copies through word-of-mouth.
• This success led me to rebrand my consultancy as ProductLed in 2020, establishing it as the leading product-led growth education firm for software companies.
• I launched the ProductLed Podcast in 2019 interviewing the top most experts in PLG and SaaS space.
• In 2023, I created a live coaching program for SaaS founders and teams to scale their product-led revenue from $100,000 to 8+ figures in ARR.
• My new book, Product-Led Playbook, has become the go-to-manual for all companies to scale their product-led motion.

Happy Growing,
Wes