Скачать или смотреть Gillian Zucker's Blueprint for Modern Sports Entertainment | Leadership Next

Gillian Zucker, master operator at the L.A. Clippers, discussed her unique relationship with owner Steve Ballmer, emphasizing his genuine love for the game. She detailed her career journey, from Hamilton College to roles in PR, sales, and operations. Zucker highlighted the transformation of the Clippers’ fan base and the development of Intuit Dome, focusing on frictionless technology and fan engagement. She shared insights on leveraging data for personalized experiences, such as rewarding loud fans and using facial recognition. Zucker also touched on the Clippers’ commitment to sustainability and efforts to enhance the fan experience through innovative features like the Halo scoreboard and the Wall.

Chapters:
00:00 Introducing Gillian Zucker, President of Business Operations of LA Clippers
05:00 Gillian's Career Journey and Path to the Clippers
10:00 Interviewing Process and Working with Steve Ballmer
15:00 Transforming the Clippers Organization
17:24 Stadium Research and Global Inspiration
20:00 Intuit Dome: Innovative Stadium Design
23:00 Facial Recognition and Frictionless Technology
27:56 Expanding Beyond Basketball
30:00 Leadership Advice from Steve Ballmer
33:34 Hiring Philosophy and Team Culture
36:58 Challenges of Running a Sports Franchise
40:00 Sustainability and Community Impact
42:23 The Wall: Unique Fan Experience at Intuit Dome
45:00 Playoff Fan Experience and Closing Thoughts

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