Скачать или смотреть How Gong Used Amplified Marketing to Launch Its Own Category

Today I’m talking with Devin Reed, the Head of Content Strategy at Gong, one of our favorite brands — and one of our favorite content minds — to work with.

In this special session from our AMPLIFY event, we’ll get into how Gong is using audio and video to hack content creation in unique, interesting ways. And how Devin uses and reuses content to reach his audience where they want to be reached. PLUS, among the amazing things he knows how to do, Devin has a great deal of experience in something Casted has just done, and that’s category creation. In fact, Gong launched their own category, revenue intelligence, using… wait for it… amplified marketing. So let’s jump in and hear from Devin himself.