User Centric Design (UCD) Series - Episode 1 : Introduction

User Centric Design (UCD) is a product design course created by Mohamed ElSharawy (Lead Designer, SAND Product Design) is a fundamental step in understanding and designing effective and delightful physical products. In this five episode journey we will cover the theory behind a successful UCD and a case study to witness how it is done on a practical real-life product design.

References For The Full Course :
Norman, Don. 2015. The Design of Everyday Things: Revised and Expanded Edition.
Saffer, Dan. 2010. Designing for interaction.
Gay, Geri and Helene Hembrooke. 2004. Activity-Centered Design: An Ecological Approach to Designing Smart Tools and Usable Systems.
Kahneman, Daniel . 2011. Thinking, Fast and Slow
Dan Olsen. 2015. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
SAND Product Design – Seven Senses – Car Vending Machine Project © 2018
Car Vending Machine (CVM) - Design Team :
- Mina Samir
- Mohamed Abdelshahid
- Caroline Amgad
- Amr Abdelrahman