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The thought leader in the realm of global media intelligence Raina Lazarova led one of the PR Masterclasses, hosted by the World Communications Forum Association. The Masterclass took place on November 7, 2023 on Zoom.

Raina is currently serving as the Co-Founder & COO of Ruepoint and a Board Member of the international Association of Measurement and Evaluation of Communication (AMEC).

She gave her 15-years expertise on the theme "Mastering Value Metrics For Lasting Brand Success", elevating the participants' PR game and embrace the power of data-driven strategies.

During the course the attendees learned how to:
make an impact on your target audience
contribute to your business growth
set the right objectives and accurately track your PR strategy performance
understand the worth of your PR activities
differentiate vanity and value metrics for driving long-term success

Raina Lazarova is the Co-Founder and COO of Ruepoint – a global media intelligence provider, helping PR & Communications professionals demonstrate the value of their work through data-driven media insights, and an outcome-based approach to media measurement and evaluation. With over 15 years of experience in the media intelligence space, Raina has been recognised as a respected professional and thought leader, focusing on promoting value-based media measurement in communication and highlighting the importance of humanity, compassion and attention to customer experience in B2B. Raina is frequently invited as speaker at conferences, webinars and masterclasses.