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↓ Your last Step-by-Step Script for 2025!

When they say: “The other company has a lower price.”

Step 1: Don’t react

You: “I’m sure they do.”
Pause. No negotiating. No justifying. No scrambling.

Step 2: Force the real decision

You: “Are you buying the lowest price, or are you buying the result you told me you want?”
If they say “both”
You: “That’s not how this works. Pick one.”

Step 3: Expose the fear under the price

You: “Be honest. Is this about money, or are you afraid you’ll invest and then not follow through?”
Price is usually the mask. Self doubt is the real objection.

Step 4: Put the risk back on the table

You: “Cheaper doesn’t reduce risk. It reduces standards.”
Then: “Most cheaper options come with less strategy, less accountability, and more excuses.”

Step 5: Make it clean

You: “If your priority is saving money, go with them. I respect it.”
Then: “If your priority is results, you already know which option matches that.”
Stop talking. Let silence do the work.

You are not competing on price. You are competing on leadership.
Anyone can be cheaper. Very few can be the standard.

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