Hey guys! It's Ryan coming to you from MTE 2025. I’m super excited to tell you about the new launch of our Protect line. We currently have three products.
Protect Pro has a 9H hardness with a super glossy, super hydrophobic, long-lasting action. It’s very easy to apply and use.
Protect Matte is designed not only for matte finishes but also for vinyl wraps or surfaces you don’t want to add gloss to, including Jeep Wrangler trims.
Finally, we have Protect One, a budget-conscious ceramic coating for those who want the benefits of ceramic without making a full investment in a long-term solution.
I'm very excited to introduce our new Maintain line. This is the Professional set (Pro) right here.
We have a medium-cut compound (Maintain Cut). This can work with a DA or an orbital. There's no silicones, no fillers, and very low dust—perfect for getting a car ready for ceramic coating. This is our finishing-cut polish (Maintain Finish). It just needs one stage if you're coming from a two-stage polish. Again, no fillers, no silicones, no dust—great for getting the car ready for ceramic coats.
This is our new cleaner (Maintain Clean). It's designed to work with fabrics or any sort of organic stains; it's also great for cleaning engine bays and oil. It can be diluted or used at full strength. This is our tire cleaner (Maintain Tire Clean), designed to remove years of tire gel built up onto the tires. Spray this on, leave it for a minute, hose it off with a pressure washer. You can remove years off your tires and make them look like they were just manufactured yesterday.
To go with that, we have our long-lasting tire gel (Maintain Tire Guard). Apply this to your vehicle with a sponge—it’s going to last 3 months or 3,000 miles without having to reapply. That's how you get a tire dressing that doesn’t fling and lasts for a long time.
This is Maintain Purify—it’s our new stripping finish. It's designed to remove any organic sediment that's landed on a ceramic coat and caused it to not behave properly. Foam this up, wash the vehicle, and it will remove any sediment on the surface while leaving the ceramic coat intact so it performs as expected.
If you want to boost it, we now have Maintain Recover. Wash your vehicle with this—it’s more hydrophobic than even our Protect line, and it will last 6–8 months with no degradation. This will even add hydrophobic behavior to surfaces that haven’t been ceramic-coated. This is by far the strongest ceramic wash on the market today, bar none.
This is our DIY set for the Maintain line, and I’m excited to bring this to you. It’s designed to be retailed in your storefront for the average consumer to maintain their car after you've processed it. We have our new Maintain Cleanse, a sheeting-action car wash, not a bubbling one. It’s designed for vehicles that have had a RestorFX coat. It prevents water spots from baking into the finish, which we all know can be tough to remove. Instead, it sheets water off instead of beading it up.
We also have Maintain Preserve—our ceramic car wash. It contains cleaning agents as well as a small ceramic booster, designed to maintain a Protect line finish for years. This will take it past the recommended 4-year mark for Protect and well into 6, 7, or even 9 years.
This is our Maintain Rim Cleanse. It’s got a bit of an iron oxide remover, cleaning detergents, and a brake dust cluster. It’s designed to maintain any rim—ceramic-coated or not—with very little agitation, keeping your rims shiny and looking new.
Our tire gel (Maintain Tire Dress) is a high-gloss tire gel that can also be diluted with water to adjust the level of shine. Use it at full strength for a very shiny look, or dilute it for a semi-gloss finish. It works on all plastics on your vehicle.
Maintain Dress is our interior cleaner. It’s a cleaner and dressing in one for all plastics and trim inside your vehicle. It also has the same chemical component as Febreze, removing odors for up to 2–3 weeks and leaving your car smelling fresh.
Maintain Quick Preserve is for the show car or classic car owner who has asked, "Can I use a spray detailer after ceramic coating?" Now you can! This is a spray detailer that can also be used on a wet car, misted onto the surface to enhance ceramic behavior and make drying easier. You can even use it on shower windows, mirrors, and any glass surface throughout your home.
Last but not least, we have Maintain Trim Dress. This is an orange oil-based trim coating that penetrates plastics, giving them a long-lasting, deep black finish for 6–8 months.
All of this will be available to you in March. Stay tuned for the newsletter—details are coming soon!
*Products currently available in the United States and Canada. More countries coming later. All marks property of respective owners. References for identification only and do not imply endorsement.
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