Sigma Computing's Alton Wells on AI assistance, attribution traps, and more

Описание к видео Sigma Computing's Alton Wells on AI assistance, attribution traps, and more

From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.

In this edition, we talk to Alton Wells, Director of Growth & Marketing Operations at Sigma Computing, about how technology is transforming GTM.

Hear Alton's thoughts on:
🧑 Fulfilling the promise of person-level insights
🤖 Balancing AI innovation and human connection
🚇 Avoiding attribution tunnel vision

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