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Critical Discourse Analysis (CDA) Explained: Language, Power, and Ideology

Language is never neutral. Welcome to Critical Discourse Analysis (CDA)—the study of how power is gained, maintained, and resisted through text and talk.
In this video, we move beyond simple grammar to uncover the hidden agendas and ideologies behind the words we see in news, politics, and social media. If you’ve ever wondered how media shapes our perception of "truth," this video is for you.
What you’ll learn in this session:
The Goal of CDA: Why we look for "hidden" meanings in discourse.
Key Theorists: A brief look at the foundations laid by Norman Fairclough, Teun van Dijk, and Ruth Wodak.
Power & Ideology: How dominant groups use language to maintain control.
Fairclough’s 3D Model: A breakdown of Text, Discourse Practice, and Social Practice.
Practical Examples: How to apply CDA to news headlines and political speeches.
This lecture is a comprehensive resource for Linguistics and Media Studies students in the USA, BS/MA English students in Pakistan, and those preparing for UGC NET or research exams in India.