Скачать или смотреть Red Bull’s brand strategy | Everything you should know

Red bull brand’s strategy revolves around creating engaging content and experiences that resonate with its target audience, even when they are not interested in energy drink brands. The company has been known to use a number of unconventional strategies to get their message across. Initially when brand launched energy drink they did Tv ads, radio, newspaper ads etc. but they were not much effective. Then their marketing team came up a different kind of campaign under that they started putting crushed cans near famous clubs and bars, they also filled several dustbins with crushed cans, surprisingly this worked very well in their favour as a lot people started thinking redbulls energy drink is preferred by many young audience and they should also try it so they also started consuming this energy drink and gradually redbulls sales increased in many folds. And after some time it literally became the most preferred energy drink brand. To stay relevant They went extra miles and started sponsoring extreme sports events, young crowd events at colleges and high schools, created viral videos, distributed free samples etc. Basically All of these strategies to make the most of their slogan ‘’RedBull Gives You Wings,’’ and create an emotional connection with their customers.
A key factor that contributed to Red Bull’s success was their commitment to consistently presenting their brand and values and reaching out right set of audience. #redbull #marketing #youtube