Скачать или смотреть DP World VR (Virtual Reality Marketing)

DP World is a leading enabler of global trade and an integral part of the supply chain. Operating a portfolio of 78 operating marine and inland terminals supported by over 50 related businesses in over 40 countries across six continents with a significant presence in both high-growth and mature markets. DP World London Gateway is a state-of-the-art semi-automated deep-sea port terminal and is the UK’s most integrated logistics hub and situated just 30km from London, the largest consumer market in Europe.

The VR experience we were creating need to serve for a variety of functions – as a sales tool, an attraction and as an educational experience. Therefore it needed to be informational yet entertainment, needed to convey a sense of scale but also allow the user to drill into details.

We imagined London Gateway as a living tabletop model. Who working in the logistics industry hadn’t owned a model train set as a child? We wanted to create the ultimate model city but one which is alive – conveying the buzz of activity on the site. Cranes pick up containers, ships come into port and lorries scurry around the site.

In our VR experience users get a narrated guided tour of the state-of-the-art facilities, learning about the services offered and able to experience 360 views from the site. Users can even fly to space to see how the port integrates with the world’s major shipping routes and other DP World facilities around the world.

The experience can be enjoyed as a guided tour or the user can take control and explore the park freely.

http://mbryonic.com/portfolio/1026/