Скачать или смотреть How MS Dhoni Lost 200 CRORES? The Shocking Reason Behind BluSmart’s Downfall

BluSmart set out to change how India moves. Launched with a vision to make urban transportation cleaner, fairer, and more reliable, the company offered something unheard of an all-electric cab service with no surge pricing, no cancellations, and salaried drivers who didn’t rely on gig work to earn a living. For a moment, it felt like BluSmart had cracked the code: better for passengers, better for drivers, and better for the planet.

Backed by big names like BP Ventures, Mayfield, and Lightspeed, and even endorsed by cricket legend MS Dhoni, BluSmart quickly gained traction and media buzz. But the road ahead wasn’t as smooth as it seemed. Operational challenges, ambitious scaling decisions, mounting financial pressure, and a SEBI investigation gradually pulled the company off course.

In this video, Nitin Bajaj unpacks the full story - how a startup with a compelling vision rose to national attention, where it stumbled, and what it teaches us about the complexities of building sustainable businesses in India’s mobility space.

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