Скачать или смотреть Social Network Analysis

Social Network Analysis (SNA) is a field that studies relations among actors (or nodes/vertices/points) through ties (or edges/arcs/lines/links). These actors can be individuals, companies, or even articles, and ties represent various types of social relations like friendship, kinship, or advice, which allow for different kinds of flows such as messages, money, or diseases. Essentially, SNA provides a framework to understand how these interconnected elements form networks, whether it's relations among people 👫 or institutions 🏢. It offers methods and theories to analyze these structures, allowing researchers to explore concepts like homophily ("birds of a feather flock together") or identify prominent actors through centrality measures (e.g., who knows the most people, who controls knowledge flows). SNA helps reveal patterns and dynamics that might not be visible in traditional organizational charts, making it a powerful tool in social sciences research 📈.