Скачать или смотреть The Advertising Red Wedding | Omnicom x IPG Merger

The ad industry just had its own Red Wedding 🩸 moment - sudden, unexpected, and no one saw it coming.

Omnicom retired DDB, FCB, and MullenLowe in one sweeping move…

Three legendary houses, gone from the map almost instantly.

For decades, these agencies helped shape the stories, culture, and creativity we grew up admiring. And just like in Game of Thrones, the room went quiet - half in shock, half in awe of how quickly the world can change.
But every Red Wedding also clears the path for new alliances, new leaders, and a new era.

Advertising is entering a different chapter… and the story is far from over.
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