How can architects create visual narratives that clearly convey the story behind their projects?

Описание к видео How can architects create visual narratives that clearly convey the story behind their projects?

Narrative is highly important in architecture, but the concept is multifaceted and subject to personal interpretation. How can architects create visual narratives that clearly convey the story behind their projects? Our associate design director Gijs Rikken gives a lecture at the European Architectural Envisioning Conference. He talks about MVRDV projects such as The Imprint, Glass Farm and Crystal Houses.

Associate Design Director Gijs Rikken joined MVRDV in 2007 after completing his Master of Architecture at the Eindhoven University of Technology. As Design Director for Studio 8, Rikken drives design direction for the development and execution of a wide variety of projects in the Netherlands and abroad, ranging from large-scale, complex buildings to detailed innovative materials research. Rikken’s core strengths lie in the translation of the brief into a design underpinned by intrinsic MVRDV values. His technical background influences his fascination for materials and (innovative) materials research, which he applies to support the office’s theoretical ambitions. He is currently responsible for the development and construction of Valley, a 75,000m2 mixed-use building in Amsterdam.

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