Interest vs Lookalike Audiences for Facebook Ads (Which One Should You Use)

Should you use Facebook Interest targeting or Lookalike audiences? When deciding which audience to target with your Facebook ads, the answer isn't always so cut-and-dry...especially since all the changes from iOS 14.

The good news is both Facebook ad targeting options can still work well with the adjustments I break down in this video.

Follow along to learn about which targeting options you should be using in 2022 and the big adjustments we've made to make sure we still get results!

TIMESTAMPS
0:00 - Interest vs Lookalike Audiences for Facebook Ads (Which One Should You Use)
0:27 - Interest and lookalike targeting basics
0:56 - Interest targeting is working better
1:36 - How we use interest targeting has shifted
2:30 - Two ways to use interest targeting now
5:29 - What's not working well with lookalike audiences
6:17 - What is working well with lookalike audiences
7:10 - Wrap up

-------------------------------
CONNECT WITH ME ONLINE 📲

Join my free Facebook group to connect with a community of entrepreneurs and marketers growing online businesses together ➡   / digitaladvertisingexperts  

Website: http://majorimpactmedia.com/
Facebook:   / majorimpactmedia  
Instagram:   / bricegumpdigital  
LinkedIn:   / bricegump  
Twitter:   / bricegump  

-------------------------------
WHO AM I 👽🤓✌️

I'm a marketer who I got started working online in 2012 when I was helping a business figure out how to attract new customers with their website. I discovered paid advertising platforms like Google and Facebook Ads and the doors were unlocked. Since then I've worked with dozens of companies helping them generate hundreds of thousands of leads and millions of dollars in sales with online marketing campaigns. I also make YouTube videos sometimes.

-------------------------------