Sustainable Choices to Trusted Claims: Engaging with Conscious Consumers

As consumer demand for sustainable products grows, transparency in carbon neutrality claims is critical. In this insightful webinar, hosted by the British Retail Consortium, BSI, and Morrisons, we explore the motivations driving conscious consumer choices and how verified green claims can build trust and loyalty.

What you’ll learn:
Why consumers value sustainable products and how brands can address price objections.
Key carbon reduction standards, including their role in reducing product carbon footprints.
How the BSI Kitemark for Carbon Neutral Products helps brands stand out with verified sustainability credentials.
A real-world case study from Morrisons, showcasing their journey to achieving a 60% carbon footprint reduction for their 'Better for Our Planet' eggs.

Further to this on-demand webinar, BSI offer a Retail Toolkit tailored to today’s challenges in sustainability and customer experience, download your free toolkit here - https://page.bsigroup.com/bsi-retail-...