How Do Studios Decide Straight To DVD Releases? - AMC Movie News

Brett Garrison writes:

Hey AMC! I watched Unthinkable with Samuel L Jackson, Carrie-Anne Moss, and Michael Sheen recently, and I just realized the film was straight-to-dvd. It had a $15 million budget and a pretty good cast, so did the people making the film know beforehand that the movie was going to be released straight-to-dvd or was it a decision in post-production? I can't imagine the cast would sign up for this movie knowing it wouldn't even be in theaters. I understand some movies are made specifically for home release, but how often do studios make a film with the intention of releasing it in theaters only to change their mind later?

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