How Arjun Vaidya Created ₹ 130 Crore Business From Ayurveda | IIDE Supersession |

In this supersession, Arjun Vaidya, the founder of Dr Vaidya’s, a 130-crore D2C ayurvedic brand, shared his story in an insightful session with Karan Shah, Founder & CEO at IIDE. Arjun Vaidya talked about how it all started in college when he started learning yoga from a Dutch classmate.

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Chapters -
00:00 - 9:15 - Arjun's journey of starting Dr Vaidhya’s
9:16 - 15:11 - The Secret Behind the Success of Dr Vaidhya’s
15:12 - 24:38 - Digital Marketing Strategies of Dr Vaidhya’s
24:39 - 27:30 - Exiting a 130 Crore Business
27:31 - 41:52 - Arjun’s Advice To Young Entrepreneurs & Digital Marketers

Arjun shared the journey of how Dr. Vaidya struggled to get even a few orders and was almost about to close down. However, they managed to survive and made Dr Vaidya’s one of the leading Ayurvedic companies in the country.

In this conversation, he also discussed how digital marketing, especially performance marketing, played a crucial role in the growth of his business. He shared some tips on branding for every marketer out there, emphasising the importance of building a brand identity that resonates with the audience.

This conversation was power-packed with valuable insights and tips for aspiring entrepreneurs and marketers. Arjun Vaidya’s story is a testament to the fact that with hard work, perseverance, and the right marketing strategies, any business can succeed.

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IIDE is Asia’s #1 institute for Digital Marketing. With a focus on practical learning and industry relevance, we empower students to excel in the digital world.

IIDE Supersessions are interactive sessions organized to bring together industry leaders, experts, and students for knowledge sharing and networking.

These sessions feature prominent figures from various industries who share their experiences, insights, and industry trends.

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