WorkSafe TVC. You can sense it. You can stop it.

Описание к видео WorkSafe TVC. You can sense it. You can stop it.

Safety used to just be about following the rules. The problem is, you can’t write a rule for everything. Instead, WorkSafe wants New Zealand’s workers to be more proactive – to look for the signs of danger and, when they sense something could go wrong, to step in and prevent it. In order to educate and empower workers to adopt this new form of safety, FCB New Zealand came up with a wild new campaign that encourages everyone to listen to their inner-meerkats. Thanks to the brilliant film direction of Mark Albiston and the visual effects wizardry of Blockhead VFX… safety just got furry.

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