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We received the call on a Thursday. Beaver Street Fisheries needed a meeting on Friday to discuss an advertisement they needed for a local sponsorship package with the Jacksonville Jaguars. We were very grateful that the Jaguars had referred Beaver Street Fisheries to us, and we wanted to make a strong first impression. We quickly learned that Beaver Street Fisheries needed a television spot to introduce a very high quality frozen seafood brand in the Southeast, Sea Best Seafood, and it needed to be trafficked to the stations by August 9th, in just two weeks!

We grew up on packaged goods advertising, and we knew that this client needed a simple, powerful message to establish Sea Best as the quality frozen seafood brand.

We presented our ideas on Monday, and we were in production the following day. It's amazing what can be accomplished when you absolutely, positively need to get the job done.