Optimizing Workflow with Zoho One: How Spaghetti Agency Boosts Efficiency and Customer Engagement

Hear from Todd and Jo, Managing Directors of Wild West-themed Spaghetti Agency, as they explain how they sought a tech ecosystem that could be at the centre of their world. They explain how they partnered with the experts at Magnetar IT, Zoho affiliates, who recommended Zoho One as the best suite of tools for the job.

Spaghetti began by replacing its old, troublesome CRM with Zoho. Together with Magnetar IT, Todd and Jo built an end-to-end solution to onboard clients, collect information and maintain channels of communication. Zoho CRM now documents every stage of Spaghetti's customer journey. Every lead, email, call and proposal is now displayed in every client's record thanks to Zoho's seamless integration with the applications like Office 365 and the telephony service Vonage. After perfecting its CRM implementation, Spaghetti bolted on Zoho Bookings, Forms, SalesIQ, Campaigns and People to manage every digital day-to-day process in the business. By adopting Zoho One, Spaghetti say it has saved thousands of pounds each year compared to having separate subscriptions for each service.

Zoho One: https://www.zoho.com/one/
Zoho CRM: https://www.zoho.com/crm/
Zoho Bookings:https://www.zoho.com/bookings/
Zoho Flow: https://www.zoho.com/flow/
Zoho People: https://www.zoho.com/people/
Zoho Campaigns: https://www.zoho.com/campaigns/
Zoho SalesIQ: https://www.zoho.com/salesiq/

Spaghetti Agency: https://www.spaghettiagency.co.uk/

Chapters -
00:14 - Meet Jo and Todd, Managing Directors
00:32 - Learn more about Spaghetti Agency
02:06 - The challenges of disparate tech
03:55 - Meet Rafeal, Director & Founder of Magnetar IT
04:46 - The solution - starting with Zoho CRM
10:29 - Introducing Zoho Bookings
13:52 - Adding Zoho SalesIQ, Flow and Forms
18:54 - Keeping subscribers engaged with Zoho Campaigns
23:50 - Completing the tech transformation with Zoho People