Скачать или смотреть Ultimate 2025 Instagram Strategy for Realtors feat. Tessabella | Ep. 382 - Massive Agent Podcast

Most agents are still trying to win on Instagram using strategies from 2021… and wondering why they’re not getting results. This week, I sat down with Tessabella Jelten — real estate content coach, marketing genius, and Instagram ninja — to break down exactly what’s working RIGHT NOW in 2025 to grow your audience, get more eyeballs on your content, and (most importantly) get more clients.



We’re not talking fluff. We’re talking strategy that gets you DMs, leads, and closings — even with a small following.

This episode is packed with gold for agents who want to finally break through the algorithm and get real traction on IG.



If you want to:

Know how often to post and what to post
Stop stressing about your follower count
Start attracting the right clients on autopilot
…you need this episode.


💥 In this episode:

Why follower count doesn’t matter (and what does)
How to use the “Venn diagram” method to find your perfect content strategy
What to do if your viral video actually hurts your account
How agents are blowing up their local presence without being “influencers”
The secret power of carousels and why you’re probably sleeping on them
How to use ChatGPT and Metricool to buy back your time AND grow faster


🔗 Links Mentioned:

Follow Tessabella on Instagram →   / tessaabellaa  
Follow Mia Willie (example mentioned) →   / mamamia_realtor  
Try Metricool (social analytics tool) → https://s.mtrbio.com/UEVYBA
Join Tessabella’s Skool community → https://www.skool.com/neighborhood/about


📕 CHAPTERS
00:00 - Intro
02:20 - Why follower count doesn’t matter anymore
03:50 - The new rules of the Instagram algorithm in 2025
06:30 - The real goals your IG content should have
09:00 - How a viral video can KILL your account
11:30 - What “meeting people where they are” really means
13:45 - The Venn Diagram Method for content strategy
16:30 - Real-life agent example: Merging motherhood & real estate
18:10 - The power of sharing your journey in real time
20:10 - Localized content & becoming the go-to community expert
22:30 - How to repurpose 1 idea into 9 powerful posts
25:00 - Why engagement beats views (every time)
27:30 - What agents are getting wrong with content
29:20 - Use your past data to get future wins
32:00 - Building your own credibility — even if you’re new
34:30 - Why consistency beats everything
36:30 - Using ChatGPT as your social media assistant
38:00 - Training your own custom GPT (and why you should)
41:00 - Metricool: The tool every content-creating agent needs
43:10 - Quick & easy analytics hacks for agents
45:00 - Final thoughts & how to connect with Tessabella


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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with an network of 770+ agent partners across 36 states.

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