The Power of Partnership: Aligning Sales and Marketing for Success

In this episode, Jennie chats with Holly LaBoda, Co-founder and Partner at Luminaries Consulting, about aligning marketing and sales teams to drive commercial growth in the logistics industry. Holly shares her expert insights on building trust, overcoming silos, and creating shared goals to ensure both teams work seamlessly toward organizational success.

Key Topics Discussed:
▪️Common challenges in marketing and sales alignment
▪️Foundational strategies for aligning teams
▪️Prospecting and customer engagement tips
▪️Building trust and overcoming silos
▪️Thoughts on collaboration and influence

Watch the full conversation to discover actionable strategies that will help your marketing and sales teams get on the same page and work toward shared success!

🔗 Connect with Holly:
  / hollylaboda  
🔗 Learn more about Luminaries Consulting:
https://www.luminariesconsulting.com/

#Marketing #SalesAlignment #Logistics #Sales #MarketingStrategy #CustomerGrowth