How Sports Megastore Decathlon Gets You To Spend More Than You Planned

Ever wonder why you always end up spending more time and money than you intended at Decathlon?

From a strategic store layout to striking signs that encourage product testing, we uncover the tactics deployed at Singapore’s largest Decathlon store that encourage shoppers to buy more.

Catch #OnTheRedDot’s series, You Think You Know (But You Have No Idea) on CNA Insider from Nov 29. In Season 2, we reveal more hidden stories behind megastores, libraries, car rentals, theme parks, and fast-food chains.

00:00 Introduction
01:15 Why do Decathlon outlets look different?
01:50 Strategy behind store layout
02:57 How try-out zones work
04:31 Why stores encourage you to touch products
05:28 Impulse buys at check out

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