From an Idea to an Imperative: Getting Ready for Emissions Measurement Standards in Advertising

Описание к видео From an Idea to an Imperative: Getting Ready for Emissions Measurement Standards in Advertising

Over the past year, Ad Net Zero and WFA's GARM have spearheaded a groundbreaking initiative aimed at introducing sustainability standards into digital advertising.

Through a collaborative industry effort, they’ve introduced a draft framework that sets the stage to help power the industry’s shift towards swift, practical, and impactful decarbonization.

In this webinar, Scope3 CEO Brian O'Kelley and Head of Product, Creative & Production Gabi Kay for a partner exclusive webinar on what to expect from the launch next week and how Scope3 is prepared to support you in the rollout of the new standards.

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