Is Fiverr Worth it for Graphic Designers

Is Fiverr worth it for graphic designers trying to gain more clients and make more money? I know there are a lot of designers that are getting jobs and making money on Fiverrr, but is it worth it?
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I want to talk about a few key points on getting more clients and making money as a graphic designer with and without Fiverr.com. Right now many graphic designers that are getting started in the industry are flocking to Fiverr in hopes to strike a mass amount of clients in order to make a living as a graphic designer. I have seen a lot of designers do so, with fairly meager success.

Let's clear up a few misunderstandings on what it means to work on Fiverr and more ways to gain clients and get a leg up in your graphic design career.

First off I do not think that Fiverr.com is ruining the graphic design 9industry. I think it is giving people who have always wanted an affordable option for graphic design services the opportunity to get those services without beating up professional designers one on one. They can just go to Fiverr and get the affordable services they desire.

Fiverr is not pulling any substantial business away from the graphic design community, but rather pulling away from people who are not serious about getting a tailormade solution for their businesses and organizations.

If you are a designer who wants to give a "Quick Fix" for companies that just need a one-off job than Fiverr may be for you, but if you want to develop longterm design clients Fiverr is not the place to be.

Another thing I want to make clear is the reach that Fiverr actually has to connect you with clients. If you talk with MOST business owners, local business owners especially, you will find when asking them if they have ever heard of Fiverr.com you will get crickets... What I mean is that they have NEVER heard of Fiverr.com. So, if your potential clientele have never heard of Fiverr.com and you are on Fiverr.com are you going to make them a client if you are only on Fiverr.com? NO!

So the real question is what got you to the platform? Advertising is what got you there. I have found myself tempted by the idea of using Fiverr.com because I see the Ads all over the place. It seems like the place to be if you want to get design clients!

But truly the advertising is geared toward digital marketers, and online business jockeys. Which is only about 10 - 20% of the worlds businesses. So that means you are missing out on 80 - 90% of businesses if you are only looking for graphic design clients on Fiverr.

"Ok, Ben if Fiverr is so unprofitable than what should I do to get design clients? Because I still need design clients!" I am glad you asked! Why not take some of the time you were going to use to set up accounts on ALLLL of these different Freelancer websites and going out to some local businesses and offer some preliminary graphic design services at a discounted rate to get them in the door. Express to them that you want to offer this discount to work with them and if they want to continue working with you after that Job it will increase to your normal rate, but you want to show them the value of your design.

Maybe they are struggling to market their business and you could collaborate with a digital marketer to start running some Facebook Ads for them. There are a lot of ways outside of Fiverr to begin to develop long term designer/client relationships. That is another side note. If you get a client on Fiverr they are not YOUR client, they are Fiverr's client. Building long term design relationships is key to a sustainable business.

Another great way to get more design clients is to hone in on a specific niche. Say, construction, or local sports stores and start to market to those companies. Reach out to them on Social media and start to have conversations. Learn their pain points and how you can solve their problems.

Ok, I think that is enough for now. We will talk more about this in a later post! Thanks for tuning in!

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