Скачать или смотреть ▷ The AMAZON BOOKS ADVERT | "Bring a Book to Life" - Review [2025]

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The Amazon Books ad wants to Immerse ourselves in our books, literally.
Reading is, without a doubt, one of the most rewarding pleasures we have today. Those who love to read are fortunate enough to be able to transport themselves to other worlds in an instant.

And that is precisely what Amazon Books has sought to portray in its latest advertising campaign. Amazon's book-focused subsidiary seeks to vindicate the power of imagination as the driving force of the literary experience.

"Bring a Book to Life" is the title of the Amazon Books ad created by the agency Droga5, produced by Biscuit Filmworks, and directed by Steve Rogers.

The campaign dramatizes the magical moment when someone opens a book. The piece shows us different situations, frozen in time, and how they are triggered when someone sits down to read a book. A story of samurai in Japan, romantic ups and downs in a Berlin train station, or murder in a British mansion. Each story is frozen until the reader appears.

The Amazon Books ad champions books that not only tell stories, but also engage the reader to complete them. Only when someone reads them do the words transform into unforgettable situations, images, sounds, and moments.

According to Josh Fein, Global Director of Marketing at Amazon Books: “The campaign celebrates the magical collaboration between readers and authors. Every unopened book is a universe waiting to come to life, where readers transform words into vivid landscapes, complex characters, and unforgettable moments. We invite them to join this journey of discovery, where their next literary adventure is just a page away.”

Larry Seftel, Creative Director of Droga5 London, adds: “Books are nothing without readers. The author has an idea of what their characters look and sound like, but when we read, we create our own worlds; no two are exactly alike. There is no other art form as exciting, and our campaign celebrates that truth.”

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